Let’s Talk
CASE STUDY • QSR· FRANCHISE • EXPANSION

Expansion Builds Operational Consistency Across Multi-Concept Franchise Portfolio

From Fuddruckers to Bojangles, a proven energy model delivers operational consistency and $200K+ in upgrades—without upfront cost
Partnership est.
2025

Budderfly Partnership Established

invested in the location
$ 21K

invested in LED lighting and connectivity upgrades

Total planned investment
$ 200K+

with no upfront cost to Roberts

“

Once Budderfly proved effective in a complex casual dining setting like Fuddruckers, applying that same approach to his Bojangles locations was an easy next move. It’s a clear example of how the model scales across formats.”

Carly Russell, Customer Success Manager, Budderfly
The Challenge

Managing performance and consistency across two very different restaurant formats.

Managing operations across both casual dining and QSR formats introduced variability across Dempsey Roberts’ growing portfolio. Budderfly had already proven effective across four Fuddruckers locations, with larger, more complex operational demands. The next step was applying that same consistency and control within a more standardized QSR environment.

Key challenges:
bojangles2
  • 1
    Maintaining operational consistency
  • 2
    Managing different restaurant formats
  • 3
    Scaling from casual dining into QSR
  • 4
    Limited capital
  • 5
    Establishing a reliable energy baseline
The Solution

A fast, consistent rollout—starting with lighting and connectivity across both sites.

Roberts expanded his Budderfly program to two Bojangles locations, starting with LED lighting upgrades and connectivity to quickly improve consistency across both sites. This initial rollout delivered immediate improvements to the dining and kitchen environments, reduced energy usage, and established a baseline for future HVAC and refrigeration enhancements.

Budderfly invested more than $21,000 in lighting and connectivity upgrades across both locations. With HVAC and refrigeration enhancements already scheduled, total investment is expected to exceed $200,000—all delivered with no upfront cost to Roberts.

LED lighting upgrades
Connectivity infrastructure
Budderfly Thermostats and smart metering for continuous energy performance monitoring
HVAC improvements (scheduled)
Refrigeration system enhancements (scheduled)
The Results

A more consistent way to operate across formats, and across the portfolio.

Extending the Budderfly program across his entire portfolio gave Roberts a more consistent way to operate across different restaurant formats. The changes are already delivering measurable improvements in both the customer environment and the kitchen, with more improvements on the way.

The Bojangles expansion is a proof point that Budderfly’s energy-as-a-service scales across categories, delivering the same consistency, capital efficiency, and long-term performance whether the footprint is a casual dining eatertainment venue or a high traffic QSR.
Get Started
Book a meeting to review your needs and see where Budderfly can save you time and money.
Book a meeting See more case studies