Case Studies | Budderfly

Budderfly Scales a Capital-Free Energy Strategy Across Ohana Growth Partners’ Planet Fitness Portfolio

Written by Budderfly | Mar 19, 2026 3:04:28 PM

27,002 kWh in energy savingsSuccess Story: YMCA Saves $8,220 Annually With Budderfly

How a phased-approach partnership with Budderfly enabled Ohana’s Planet Fitness to modernize energy systems.

Numbers at a glance:
2025 Budderfly partnership est.
123 energy efficiency solutions installed
$835K invested across OGP portfolio


The Challenge

Ohana Growth Partners (OGP), a Planet Fitness franchise operator based in Maryland with more than 90 locations in eight states, needed a scalable way to improve energy performance across both its existing locations and new builds. One of the largest founder-led Planet Fitness franchisees, OGP faced rising energy costs, aging equipment, and inconsistent energy performance. At the same time, they wanted to preserve capital to invest in elevating member experience and expanding their portfolio.

To balance these competing needs, OGP needed more than an energy management vendor. It required a partner that could take on the upfront capital requirements, sustain performance across a growing portfolio, and deliver measurable energy savings.

Key challenges included:

•  Upfront cost of energy efficiency and equipment improvements

•  Operational complexity of upgrading both new builds and aging retrofit locations across multiple states

•  Ensuring consistent performance across OGP’s expanding portfolio


The Solution: A Phased Approach to Scaling Energy-as-a-Service for Fitness Clubs

Phase 1 — Launching the Budderfly partnership with 37 existing locations

OGP formally launched its partnership with Budderfly with 37 Planet Fitness clubs in March 2025. These locations received upgrades—including LED lighting, HVAC enhancements, and other efficiency improvements—creating immediate operational impact without requiring capital investment.

Phase 2 — Scaling up and expanding with new builds

Three months later, OGP added three new‑build Planet Fitness locations to the program. Budderfly provided high‑efficiency equipment. Budderfly fully covered the cost of the equipment, making the process simple, predictable, and budget‑friendly for OGP.

Phase 3 — Continuous optimization across OGP’s portfolio

With nearly half of its portfolio enrolled, OGP and Budderfly meet biweekly to review performance data, identify new opportunities, and coordinate upcoming equipment upgrades—including HVAC replacements across multiple sites. Based on mutual success, the scope of the partnership has grown from managing upgrades to collaborative, continuous portfolio optimization delivering operational consistency as OGP scales.



OGP Planet Fitness – Pompano Beach, FL

High efficiency LED lighting makes a positive impact on energy savings, as well as member and employee experience. This demonstrates how quickly meaningful results can be achieved with new lights, even before HVACs are replaced.

LED lighting + metering and monitoring
27,002 kWh in energy savings
Equal to 2,041 gallons of gasoline driven by a passenger vehicle

The Results

In its first year, OGP modernized infrastructure across nearly half its portfolio, deployed 123 energy-efficient upgrades, and preserved $835,000 in capital expenditure by partnering with Budderfly.

OGP continues to expand its Budderfly partnership across more clubs, proving how Budderfly helps large franchise groups reduce energy costs, future-proof existing and new facilities, and streamline operations.


Book a meeting to review your needs and schedule your site survey to see where Budderfly can save you time and money.