---
title: Orangetheory Efficiency Gains Across a Portfolio
description: Learn how OrangeTheory avoided the hassle and cost of energy efficiency by partnering with Budderfly.
---

[Case Studies | Budderfly](https://case-studies.budderfly.com)

# [Orangetheory Efficiency Gains Across a Portfolio](https://case-studies.budderfly.com/case-study-budderfly-orange-theory-empire-portfolio-group)

 Written by [Budderfly](https://case-studies.budderfly.com/author/budderfly) | Nov 4, 2025, 10:39:05 PM

 

# Driving Greener Operations at Orangetheory: EPG’s Strategy

BACKGROUND

Empire Portfolio Group (EPG), one of Orangetheory Fitness’s largest franchise operators, owns and operates more than 60 locations across key markets including New England, the Tri-State area, Northern VA, DC, and Charlotte.

In 2022, EPG partnered with Budderfly, an energy-as-a-service provider that implements high-quality, energy-saving equipment upgrades at zero upfront cost to Orangetheory and expertly manages energy systems for maximum efficiency.

As a result of this partnership, EPG can:

| Reduce emissions and energy waste across its studios.  |
| --- |
| Preserve capital to invest in growth, equipment, and employees.  |
| Improve member satisfaction with more reliable, comfortable environments.  |
| Establish a scalable model for sustainable operations across its portfolio. |

 

THE CHALLENGE

Sustainability in the fitness industry presents a unique challenge. Studios consume large amounts of energy to maintain optimal workout conditions and comfort is a non-negotiable for members. 

EPG wanted to lower its energy use and carbon footprint while keeping temperature and humidity consistent across its locations. However:

| Replacing HVAC systems across more than 50 studios required a significant capital investment.   | Aging HVAC units performed inconsistently, increasing maintenance costs and causing unplanned downtime.  | These barriers risked both member experience and long-term operational costs.  |
| --- | --- | --- |

 

THE PARTNERSHIP

Budderfly’s energy-as-a-service-model model aligned perfectly with EPG’s growth and operational priorities.

|  | **Capital preservation:** Budderfly covered the cost of all upgrades and installations, enabling EPG to preserve capital for strategic investments, such as expanding its footprint, improving equipment, and supporting its people. |
| --- | --- |

|  | **Optimized utility management:** Budderfly took ownership of energy bills and system performance, using continuous monitoring to ensure equipment operates at peak efficiency and with minimal downtime. |
| --- | --- |

|  | **Scalable approach:** The repeatable Budderfly model allowed EPG to seamlessly onboard studios. To date, 53 Orangetheory locations have joined the program, with more scheduled to follow. |
| --- | --- |

|  | **Operational relief:** By outsourcing energy management, EPG could focus on what matters most—delivering exceptional fitness environments and growing its portfolio. |
| --- | --- |

       

RESULTS

EPG’s partnership with Budderfly has already yielded measurable business, environmental, and member experience impact:

|  | 53 enrolled locations |
| --- | --- |
|  | 16 new high-efficiency HVAC systems installed with 10 more scheduled |
|  | Significant reduction in HVAC downtime |

|  | Consistent temperature and humidity management through proactive monitoring and maintenance |
| --- | --- |
|  | Immediate improvements in member comfort and satisfaction |
|  | Reduced energy waste and carbon footprint across the network |

 ENERGY SAVINGS

.   

These reductions represent real progress toward EPG’s long-term sustainability goals, while maintaining the high-quality studio experience that Orangetheory members expect.

 

THE FUTURE

EPG’s partnership with Budderfly has already yielded measurable business, environmental, and member experience impact:

EPG plans to expand Budderfly’s model across additional Orangetheory Fitness locations. This success positions Empire Portfolio Group as a leader in sustainable fitness operations—demonstrating how sustainable business practices, operational efficiency, and member satisfaction can work in perfect alignment.

By partnering with Budderfly, EPG has built a scalable, data-driven framework for reducing emissions, improving efficiency, and fueling future growth. 

Source:   
\*https://www.eia.gov/tools/faqs/faq.php?id=97&t=3#:~:text=In%202022%2C%20the%20average%20annual,6%2C178%20kWh%20per%20residential%20customer

[View full post](https://case-studies.budderfly.com/case-study-budderfly-orange-theory-empire-portfolio-group)

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